1. What is the vision for your business? How will your business look when it runs at its best?
  2. What is the mission of your business? What change would it bring to other people’s lives?
  3. What are the goals you have to achieve? Are there any defined measurable results?

  1. What is the competitive advantage of your business? How will you differentiate it from the competition?
  2. Who is your target audience for your business ability? What is the right positioning for your business to be favored over your competitors?
  3. Does your business offer premium services or basic services? What is the appropriate image to attract your potential customers? How to determine the prices of the services your business offers?
  4. What is the basic marketing message designed to appeal to your potential clients? How to select your distribution channels?


“Building a strategic plan is a road map that will lead you toward the realization of your vision. Being competitive on the market requires the exploration of new paths and creating yourself the map of your success”.